Demand Generation Marketing Manager, Education Practice

Location : Location US-Remote


Demand Generation Marketing Manager: Education Practice


Hanover Research is seeking a Demand Generation Marketing Manager to focus, build, and amplify the marketing lift on leads, pipeline, and revenue for our Education business practice, K-12 and Higher Education. The ideal candidate must have prior experience working in a fast-paced, multi-channel marketing department and have an appetite for scaling up and driving excellence in demand generation.


This role is responsible for developing, executing, and measuring integrated marketing campaigns to accomplish three core objectives:

  • Build Demand: Create awareness and appetite for our business among target potential buyers
  • Capture Leads: Convert the demand into viable leads for sales
  • Accelerate the Pipeline: Support sales to move prospects more quickly through the funnel


  • Function as a key player in maximizing marketing  lift and inbound lead support for Hanover’s Education practice including KPI targets for lead and sales qualified lead volume, sales meeting handoffs, and marketing attributed and influenced revenue.
  • Craft compelling prospect journey using marketing channels and platforms including SEO, SEM, PPC, social, email, website, blog, etc .
  • Examine sales trends and marketing performance and use the findings to recommend and implement strategies for increasing demand/improving lead volume.
  • Partner with content marketing, email marketing, social media, creative, events, and agency partners to create campaigns that inflect marketing and sales funnel performance.
  • Track campaign performance, propose improvements, and suggest new campaigns to generate demand and produce qualified leads.
  • Develop dashboards and reports to measure campaign success, pipeline health, conversion, and other KPIs
  • Ensure all leads are either with sales or are in email nurtures for latent warming.
  • Collaborate with sales teams to channel voice of the market and urgency drivers.
  • Partner with revenue to create sales enablement tools (e.g. pitch decks, web copy, collateral, promotional campaigns) to accelerate prospects through the sales pipeline.
  • Learn Hanover’s value proposition and how to articulate it to the market and customize it to various segments of the market.


This position requires a firm understanding of integrated marketing strategies and how to deploy them to meet department and business goals. The candidate will have strong project management skills with attention to detail, as well as the ability to communicate across various internal stakeholders. Top candidates will be proactive, possesses analytical aptitude, problem-solving skills, work well with others, and have the following:

  • Successful track record of running demand generation campaigns and support.
  • Understanding of how to leverage content marketing, word-of-mouth, email, paid acquisition, and events to generate interest in a business or product line.
  • Experience with:
    • Marketing automation platforms (HubSpot preferred).
    • CRM’s (Salesforce preferred).
    • AdWords and Google Analytics.
    • SEO and SEM best practices.
    • HTML platforms (WordPress preferred).
  • Experience marketing to Higher Education institution leaders and/or K-12 districts
  • Extremely detail-oriented, quick learner with a problem-solving mindset.
  • Able to proactively manage multiple projects and collaborate with team members and external vendors to meet goals and deadlines.
  • Experience working in a fast-paced environment desired, with strong “do it yourself” work ethic. You’ll work with a team, but will need to be a self-starter on many projects.
  • Experience working with multiple internal clients, navigating competing priorities, and building consensus.
  • Collaborative individual performer who enjoys working with a small, close-knit team.
  • Excellent written and verbal communication skills.

Minimum Education Required:
A Bachelor’s degree in marketing, communications, or related fields.
Minimum Experience:
5 years of experience in demand generation marketing, inbound lead generation marketing, or digital marketing.


Office is located in Arlington, Virginia
Remote option available #LI-Remote #Remote



  • Starting at 18+ days Paid Time Off
  • 11 observed holidays, including Juneteenth and Indigenous People Day and an additional 3 floating days in a calendar year
  • 401(K) employer matching program
  • Comprehensive health and dental benefits package
  • Health and wellness packages with discounts to local gym
  • Annual company-wide day of service and monthly events partnering with local organizations such as KidPower, Martha’s Kitchen, DC SPCA
  • Community service opportunities
  • Unlimited snacks and beverages (when the office opens again) 

About Hanover Research:
Founded in 2003, Hanover Research is a global research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover was named a Top 50 Market Research Firm by the American Marketing Association in 2015, 2016, 2017, 2018, and by the Insights Association in 2019 and 2020. To learn more about Hanover Research, visit


Hanover Values:

  • Business Building – We build our business quickly and intelligently and we help our clients do the same
  • Thought Leadership and Innovation – We strive constantly to deliver better information in a better way
  • Service – To our clients and our community, service is our guiding principle
  • Leadership and Mentorship – Our talent is our greatest asset, and we hope to help our people be their best
  • Firm Citizenship – We are optimists who believe there are endless possibilities for our company and ourselves


Hanover Research is an Equal Opportunity Employer, providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, compensation, training, promotion, transfer, leaves of absence, and termination.



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