Marketing Technology (MarTech) Manager

Marketing Technology (MarTech) Manager

Hanover Research is seeking a Marketing Technology Manager who will lead and manage Hanover’s marketing technology platforms. This role will translate our business goals into technology implementation, keeping a watchful eye on the potential of automation and efficiencies throughout the tech ecosystem.  The Marketing Technology Manager will work closely with the Director of Marketing Operations.  The ideal candidate must have prior experience working in a fast-paced, multi-channel marketing department and have proven success launching and managing key marketing technology platforms including ABM and online chat.

• Maintain existing and implement new marketing technology capabilities to enable Hanover’s marketing lead funnel across multiple platforms
• Build, launch, and manage ABM platform including developing all integrations and maintaining platform performance (specifically 6Sense)
• Manage CRM data cleanup and integrity efforts (specifically Salesforce)
• Oversee online chat platform operation and troubleshooting (specifically Drift)
• Assist Marketing Operations Director on HubSpot management and operations; helps troubleshoot any issues
• Integrate marketing technology platforms, manage updates, and provide ongoing maintenance (troubleshooting as needed)
• Collaborate with various cross-functional stakeholders in sales and IT to ensure proper integration of our marketing technology platforms into legacy CRM, CMS, web analytics, and marketing automation/email platform (specifically HubSpot)
• Track platform performance against KPIs spotting opportunities to improve conversion paths and increase funnel marketing efficiencies
• Evaluate marketing performance/impact and make data-driven recommendations on optimizing marketing processes, infrastructure, and technology investment to improve marketing activity impact and drive efficiency
• Sunset any duplicative technology

• Must be able to multi-task and handle multiple projects hitting firm delivery deadlines.
• Process and quality orientation with attention to detail.
• Analytical thought process.
• Conscientious, thorough, and organized in all aspects of your professional life.
• General understanding of online marketing tactics and best practices.
• Collaborative individual performer who enjoys working with a small, close-knit team.
• Innovative, motivated, organized, high-energy team player who likes to take ownership.
• Excellent communication skills (verbal, written, presentation) and ability to communicate effectively cross-functionally.
• Experience working in a fast-paced environment desired, with strong “do it yourself” work ethic. You’ll work with a team but will need to be a self-starter on many projects.
• Ability to partner with contractors and vendors.
• Coding experience (CSS and Javascript preferred).
• Prior experience launching and managing ABM platforms (6Sense preferred).
• Prior experience managing online chat programs (Drift preferred).
• Prior experience integrating marketing platforms with CRM and CMS (Salesforce preferred).
• Familiarity with marketing automation software (HubSpot preferred).

Minimum Education Required:
A Bachelor’s degree from an accredited institution in marketing, business, computer science, or related fields.
 
Minimum Experience:
5-7 years of experience in marketing technology, operations or automation with hands-on experience installing and managing marketing platforms.

Location:
Office is located in Arlington, Virginia
Remote option available #LI-Remote #Remote

Benefits:

• Starting at 18+ days Paid Time Off
• 14 paid holidays including Martin Luther King Jr. Day, Juneteenth, and Indigenous People’s Day, and personal holidays
• 401(K) employer matching program
• Comprehensive health and dental benefits package
• Health and wellness packages with discounts to local gym
• Annual company-wide day of service and monthly events partnering with local organizations such as KidPower, Martha’s Kitchen, DC SPCA
• Community service opportunities
• Unlimited snacks and beverages (when the office opens again) 

About Hanover Research:
Founded in 2003, Hanover Research is a global research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover was named a Top 50 Market Research Firm by the American Marketing Association in 2015, 2016, 2017, 2018, and by the Insights Association in 2019 and 2020. To learn more about Hanover Research, visit www.hanoverresearch.com

Hanover Values:

• Business Building – We build our business quickly and intelligently and we help our clients do the same
• Thought Leadership and Innovation – We strive constantly to deliver better information in a better way
• Service – To our clients and our community, service is our guiding principle
• Leadership and Mentorship – Our talent is our greatest asset, and we hope to help our people be their best
• Firm Citizenship – We are optimists who believe there are endless possibilities for our company and ourselves

Hanover Research is an Equal Opportunity Employer, providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, veteran status, or any other characteristic protected by applicable